A new take on the VC game

One of the most interesting VC firms to watch right now is Union Square Ventures. They’ve been making waves with their unique approach to investing, and also because some of their primary investments in new media — in services such as Twitter and Tumblr — rely on developing (and very much unproven) business models. This New York-based firm is getting a lot of attention, recently presenting at the Web 2.0 Expo in NYC, and now, with an in-depth look at their investment strategy in the New York Times.

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