Social Business Unboxed Podcast: How Pioneers are Adopting Social Business

Social-Business-Unboxed-Guest-Graphic-3In this episode of Social Business Unboxed, we talk with Alison Fetherstonhaugh, Associate Consultant, IBM Center for Applied Insights, and Cynthya Paranadam, Sr. Marketing Manager IBM Social Business, about the recent IBM Study on Social Business. The Study, “Charting the Social Universe: Social Ambitions Drive Business Impact,” uncovers how organizations pioneering social business are succeeding. In this interview, Cynthya and Alison, share key takeaways of the pioneers and unexpected insights discovered in the study.

Listen to the podcast here, previously published in the Executive Social Academy, October 20, 2014


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