This week, Social Business Engine welcomes Cynthya Peranandam. Cynthya is a Senior Marketing Manager for IBM Social Business. Cynthya discusses the five Social Ambitions That Drive Business Impact as documented in a new report from the IBM Center for Applied Insights.
Cynthya summarizes key takeaways from over 350 IT and LOB people interviewed. The report reveals that 74% of businesses define a Social Business as one that is using social technology to foster collaboration between customers, employees and partners, but only 20% believe they are truly social. Recognizing that it’s a journey, these organizations are deploying social capabilities incrementally across 5 distinct social ambitions.Listen to the interview here, published on Social Business Engine, 21 October, 2014.